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The Salt Lick

Branding, Packaging, Restaurant

Rebrand for a family-owned Texan classic. Voted Texas’ Most Iconic Restaurant by Zagat, The Salt Lick is an experience like no other. Founded in Driftwood, TX in 1967, this Hill Country gem is home to world-renowned BBQ, addictive sauces and family hospitality.

Branding, packaging, typography and photography art direction

 

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  Work done at GCF, winner of Addy Bronze for packaging campaign. Photography by Nick Simonite and Barrel Aged Label by Katie Johnson.

Work done at GCF, winner of Addy Bronze for packaging campaign. Photography by Nick Simonite and Barrel Aged Label by Katie Johnson.