Rumpl is the blanket for anywhere. On your bed, attached to your mountain side campsite, in your surf bag, you get the idea. When Rumpl moved from San Francisco to Portland, we helped introduce them to the city with a series of outdoor billboards. Sounds benign enough, but lucky for us we got to push the brand into a brave, funny, memorable space. It was a win for everyone, except the commuters who dealt with some additional rush hour traffic due to billboard rubberneckers.